Rod Slater, fearless, loyal, passionate and unwavering are all words which go some way to describing this industry figurehead. Rod has played a pivotal role in the meat industry and it all started
working at the ground level, as a butcher. It is not only his work but his personal values which make him such a worthy recipient. Respected by his peers, he goes above and beyond to offer advice and help wherever needed. No job is ever too small.
Never afraid of entering controversial territory, he is renowned for his negotiation skills and his ability to talk almost off the cuff and still come across as the source of all knowledge. Rod is available 24 hours a day, seven days a week, to anyone, be they a butcher, a member of the public, a farmer, or a reporter.
In his personal life, he is Chairman for the YES Disability Trust and a board member for the Maritime Museum. Rod was a rugby league referee for many years, manager of the NZ sailing team at the 1996 Olympics and is still involved in the local Murrays Bay sailing club. A past president of the Auckland Master Butchers and Retail Meat New Zealand, as well as being a life member, it is impossible to put a value on his contribution to the industry.
After years in partnership with Sir Peter Leitch, establishing the Mad Butcher, his first involvement with Beef + Lamb New Zealand began when he, along with others in the industry lobbied for the development of the New Zealand Beef & Lamb Marketing Bureau in 1981. Rod then became further involved with Beef + Lamb New Zealand in 1994 when he took on the reins as CEO.
For almost 20 years now he has been the spearhead in the organisation, overseeing its recovery and guiding it to the strong position Beef + Lamb now holds in the industry.
The development of the Quality Mark, a guiding mark in the improvement of tenderness standards, and the Iron Maidens marketing campaigns are but two standouts of the many projects he has been instrumental in.However, probably his single largest contribution has been the way in which he has held together an organisation which is funded on an entirely voluntary basis, for the greater good of the industry.