Something new is coming from NZPork

In January 2024 NZPork will be launching a new campaign and we're giving retailers a sneak peak!

Led by recipes in NZ Woman's Day, NZ Women's Weekly and Australian Women's Weekly, this campaign focusses on midweek family favourite recipes that are usually cooked with a different protein and offers a better, pork alternative. The campaign will be supported by social and online advertising throughout the year. 

The first recipe will be launched on 15 January and features New Zealand pork steak (sirloin, leg or rump). Recipe #2 will be out on 29 January and features New Zealand pork mince.

We'll keep you updated with the pork cuts that will be promoted for the coming month so you know what's around the corner. We'd love any feedback you have once the campaign launches and if you want to support the campaign further in store please get in touch. 

Supporting our New Zealand pork retailers

This campaign is focussed on getting people thinking about cooking with pork and also where that pork has come from. As part of that, we'll be launching a retailer directory on pork.co.nz that will list all NZ pork, bacon and ham stockists. This list will be promoted through our online advertising. 

We will be confirming the criteria for being included on this list in the coming weeks so keep an eye out for an email to register your company's details in the new year.