National Lamb Day - 15 February 2024

We're pleased to let you know things have been progressing well in terms of the National Lamb Day campaign that Beef + Lamb New Zealand are facilitating. Here’s a quick update:

  • A partnership has been established with the Rock radio station, and advertising for National Lamb Day (with a focus on encouraging listeners to fire up their barbeques on the 15th Feb) will commence later this week. 

  • The Rock will have the Drivetime show (with Jan and Dunc) broadcasting live from Southern Field Days in Waimumu.

How can you get involved?

  • It would be great to have your support by promoting and running specials on lamb from the week commencing Mon 12 February and mentioning National Lamb Day.

  • A suite of digital assets have been created which we’d love you to utilise. Click here to access the dropbox. If you are sharing on social media, would be great to use the hashtag also #NationalLambDay

Let's make National Lamb Day a memorable event, showcasing the best of what our butcheries have to offer and demonstrating our pride in New Zealand's rich agricultural heritage.

 
 
Michelle Hopson